مدیریت ارتباطات در رسانه های ورزشی

با همکاری مشترک دانشگاه پیام نور و انجمن علمی مدیریت ورزشی ایران

شماره جاری

بر اساس شماره‌های نشریه

بر اساس نویسندگان

بر اساس موضوعات

نمایه نویسندگان

نمایه کلیدواژه ها

درباره نشریه

اهداف و چشم انداز

اعضای هیات تحریریه

اصول اخلاقی انتشار مقاله

بانک ها و نمایه نامه ها

پیوندهای مفید

پرسش‌های متداول

فرایند پذیرش مقالات

اطلاعات آماری نشریه

اخبار و اعلانات

ارائه مدل روابط علی بین میزان فعالیت‌های بدنی، میزان استفاده از شبکه‌های اجتماعی و نگرش فرد در مورد تصویر‌بدنی خود با رفتارهای اخلاقی دانشجویان دانشگاه آزاد اسلامی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکترای مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد تهران شمال، تهران، ایران

2 دانشجوی دکتری مدیریت بازاریابی و رسانه‌های ورزشی، دانشگاه آزاد اسلامی، واحد تهران مرکزی، تهران، ایران

3 استادیار مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد دماوند، تهران، ایران

چکیده

هدف این پژوهش ارائه مدل روابط علی بین میزان فعالیت‌های‌بدنی، میزان استفاده از شبکه‌های اجتماعی و نگرش فرد در مورد تصویر‌بدنی خود با رفتارهای اخلاقی دانشجویان دانشگاه آزاد اسلامی بود. این پژوهش برحسب هدف کاربردی و به لحاظ روش از نوع توصیفی- همبستگی است. در پژوهش حاضر جامعه آماری دانشجویان واحدهای دانشگاه آزاد اسلامی تهران بودند، که تعداد 360 نفر به عنوان نمونه پژوهش انتخاب گردیدند و از روش نمونه‌گیری در دسترس و به صورت داوطلبانه انتخاب شدند. جهت ارزیابی متغیرهای پژوهش از پرسشنامه محقق ساخته قلعه نوعی و همکاران (1398) استفاده شد که تحلیل عاملی اکتشافی و تاییدی پرسشنامه در پژوهش نامبرده مورد تایید قرار گرفته است، که پرسشنامه به کار گرفته شده، شامل میزان فعالیت بدنی (10 سوال)، رفتارهای اخلاقی (10 سوال)، استفاده از شبکه‌های اجتماعی (10 سوال) و نگرش فرد در مورد تصویر بدنی خود (10 سوال) بود. استفاده شد. تحلیل عاملی تاییدی و بررسی اثرات و روابط در سطح خطاء 5‌درصد و با استفاده از نرم افزارهای 25 SPSS و Smart PLS  3.2.9 تجزیه و تحلیل گردید. نتایج بدست آمده نشان داد میزان فعالیت‌بدنی بر رفتارهای‌اخلاقی، استفاده از شبکه‌های اجتماعی و نگرش فرد در مورد تصویر بدنی اثر دارد. استفاده از شبکه‌های اجتماعی اثر معناداری بر رفتارهای اخلاقی و نگرش فرد در مورد تصویربدنی اثر معناداری بر رفتارهای اخلاقی دارد. علاوه بر این میزان فعالیت‌بدنی بر رفتارهای اخلاقی از طریق استفاده از شبکه‌های اجتماعی اثر معناداری دارد و در نهایت مشخص گردید که میزان فعالیت‌بدنی بر رفتارهای‌اخلاقی از طریق نگرش فرد در مورد تصویر بدنی اثر معناداری دارد. در نتیجه می‌توان گفت هرچقدر نگرش دانشجویان در مورد تصویر بدنی خود بالا باشد موجب می‌شود رفتارهای اخلاقی آن‌ها افزایش پیدا کند.

کلیدواژه‌ها

عنوان مقاله [English]

Presenting a Model of Causal Relationships Between the Amount of Physical Activity, the Use of Social Networks & the Individual's Attitude about their Body Image with the Moral Behaviors of Islamic Azad University Students

نویسندگان [English]

  • mohammd zargarzadeh Esfahani 1
  • shahoo zamani 2
  • elahe heidarian 3

1 Ph.D. Student in Sports Management, Islamic Azad University, North Tehran Branch, Tehran, Iran

2 Ph.D. Student in Marketing & Sports Media Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran

3 Assistant Prof. in Sports Management, Islamic Azad University, Damavand Branch, Tehran, Iran

چکیده [English]

The purpose of this study was to present a model of causal relationships between the amount of physical activity, the use of social networks & the individual's attitude about body image with the moral behaviors of Islamic Azad University students. This research is applied in terms of purpose & descriptive-correlational in terms of method. In the present study, the statistical population was the students of the Islamic Azad University of Tehran, in which 360 people were selected as the research sample & were selected by available sampling method & voluntarily. In order to evaluate the research variables, a researcher-made questionnaire made by Ghaleh-e-Navi et al. (2017) was used. The exploratory & confirmatory factor analysis of the questionnaire was approved in the mentioned research. Ethical (10 questions), use of social networks (10 questions) & attitude towards one's body image (10 questions). used. Confirmatory factor analysis & study of effects & relationships at an error level of 5% were analyzed using 25 SPSS & Smart PLS 3.2.9 software. The results showed that the amount of physical activity has an effect on moral behaviors, use of social networks & a person's attitude towards body image. The use of social networks has a significant effect on moral behaviors & a person's attitude towards body image has a significant effect on moral behaviors. In addition, the amount of physical activity has a significant effect on moral behaviors through the use of social networks, & finally it was found that the amount of physical activity has a significant effect on moral behaviors through a person's attitude towards body image. it can be said that the higher the students' attitudes about their body image, the more their moral behaviors increase.

کلیدواژه‌ها [English]

  • a Person's Attitude Towards his Body Image
  • Moral Behaviors
  • Physical Activity
  • Social Networks
مراجع
  1. Abdollahpour, M. (2014). Impact of Insomnia on Health-Related Fitness Factors in Academic Active Men. Master's Thesis. University of Tehran. (in Persian).
  2. Ahmadi, A; Malek Shahi, M. (2014). Describing & comparing attitudes toward physical activity of students according to selected sports fields. Sports psychology studies. 4, Volume 3, Issue 9, Autumn 2014, pp. 54-39. (in Persian).
  3. Amini Khu, M. (2018) Reviewing & comparing the effectiveness of narrative therapy. Cognitive-Behavioral Therapy on Body Image & Self-esteem of Women with Breast Cancer. Graduate Certificate in Psychology. Allameh Tabatabaei University. (in Persian).
  4. Bakhshi, B, Nasiri, Bakhtiari, A, Taherian, M. (2012). The role of social networks (case study of the social network of mothers, a network for mothers & children). Journal of Women's Studies, Vol. 4, No. 2, pp. 37-59. (in Persian).
  5. Braga, Tereza, A, Dosil, J. (2015). The influence of attitudes toward physical activity & Sports. Motriz. Revista de Educação Física 21(4):344-351.
  6. Chavoshi, P. (2017). The relationship between organizing an indoor school sporting Olympiad & the student's tendency toward physical activity from the parent's point of view. Master's Thesis. Islamic Azad University, Sanandaj Branch. (in Persian).
  7. Davari, A; Rezazadeh, A. (2018). Modeling Structural Equations with PLS Software, Second Edition, Tehran: Academic Jihad Publishing Organization. (in Persian).
  8. Dehim, H. (2019). The study of obstacles to the participation of high school girl students in Marivan in leisure activities. Master's Thesis. Tabriz University- Faculty of Psychology & Educational Sciences. Department of Physical Education & Sport Sciences. (in Persian).
  9. Delaware, A. (2010). Probability & Applied Statistics in Psychology & Educational Sciences. Ninth Edition, Tehran: Roshd Publications. (in Persian).
  10. Ghafouri, F. (2003). Determining the factors influencing the tendency towards sport & hero to determine the strategies of sport in the Islamic Republic of Iran. Doctoral dissertation, Tarbiat Modarres University. (in Persian).
  11. Ghasemi, V. (2013). Structural Equation Modeling in Social Research Using Amos Graphics. Publications Sociologists. (in Persian).
  12. Giannouli, P., Zervas, I., Armeni, E, . Koundi, K, . Spyropoulou, A, . Alexandrou, A, Kazania, A. (2020). women: A population survey. Maturitas, 71(2):154–161.
  13. Grossi, A, Gurosi, H. (2014). Crime Investigating the Impact of Social Networks on Ethical Security. Police & Security Research. No. 32. (in Persian).
  14. Hair Jr JF, Hult GT, Ringle C, Sarstedt M.(2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications. Second Edition.
  15. Henseler, J; Ringle, C. M; & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing. Emerald Group Publishing Limited, 5 (28) :21-33.
  16. Javadinia, S, A; Erfanian, M; Abedini, M, R; Bijari, B. (2012). The Effect of Using Virtual Social Networks on Academic Performance of Students of Birjand University of Medical Sciences. Iranian Journal of Medical Education, Vol. 12, No. 8, pp. 598-606. (in Persian).
  17. Karimi, A. (2012). Comparison of attitude & attitude of athlete & non-athlete parents of middle school boy students in Yazd with physical activity level of students. P. 4- 2, Master's thesis. (in Persian).
  18. Kline, P. (2014). An easy guide to factor analysis. Routledge, Bioscience Biotechnology Research Communications, 10(4). 746-751.
  19. Laranjo, L., Arguel, A., Neves, A. L., Gallagher, A. M., Kaplan, R., Mortimer, N. Lau, A. Y. S. (2019). The influence of social networking sites on health behavior change: a systematic review & meta-analysis. Journal of the American Medical Informatics Association: JAMIA, 22(1), 243–56. http://doi.org/10.1136/amiajnl-2014-002841.
  20. Lee, S. Y. (2014). How do people compare themselves with others on social network sites? : The case of Facebook. Computers in Human Behavior, 32, 253–260. http://doi.org/10.1016/j.chb.2013.12.009.
  21. Mardani, N, Safajou, F, Educational, Z, Tahmani, E. (2017). The Relationship between Body Image & Mental Health of Birjand Students in the Year 1395. Journal of Rafsanjan University of Medical Sciences, Pages 479-486. (in Persian).
  22. models with unobservable variables & measurement error, Journal of marketing research, 18(1). 39-50.
  23. Moeed Far, S. (2006). Labor Ethics & Effective Factors among Government Public Servants, Practical Public Prosecutor's Official Journal, No. 23, p. 322. (in Persian).
  24. Mohammad Khani, M, Bilali, A, Mohammadi, A. (2013). The Effect of Organizational Factors on the Level of Work Ethics Among Employees of Government Offices (Case of Khansar); Applied Sociology, No. 2, p. 146. (in Persian).
  25. Mohkamkar, F; Hallaj, M.M. (2015). What are social networks seeking? , Journal of Law Enforcement Quarterly of North Khorasan, First Year, No. 2, pp. 87-108. (in Persian).
  26. Mousavi, S, A, Pour Ho, Reza, Zare M, Ali, Mousavian Hejazi, S. A, Anonymous, A. (2016). Investigating body image in psychological views & schools. Psychology, Vol. 5, No. 2. (in Persian).
  27. Mueller, R. O. (1999). Basic principles of structural equation modeling: An introduction to LISREL & EQS. Springer Science & Business Media.
  28. Qalehnavi, M. (2018). The Effect of Physical Activity on Moral Behaviors of Medical University Students: The Mediating Role of Social Media Use & Individual Attitudes Toward Their Body Image. Master Thesis. Islamic Azad University, Research Sciences Branch, Tehran. (in Persian).
  29. Qalizadeh, V, Esfidani, M, R, Ahmadi, F. (2014). Review customer responses to the immoral behavior of retailers. Strategic management research. Volume 21, Number 58. (in Persian).
  30. Qaramlaki, F., (2008). Obstacles to Growth Professional Ethics in Organizations. Tehran, Bashra Religious Studies Institute, Chachaph First. (in Persian).
  31. Rostamibadi, H. (2014). The Effect of Using Virtual Social Networks (Facebook) on Face-to-Face Communication Quality in Tehran. Master's Degree in Communication Science, Faculty of Humanities, Islamic Azad University, Tehran East Branch. (in Persian).
  32. Tamimi, H, Norouzi, A. (2015). Investigating the Factors Affecting Physical Activity in Girl Students: A Study Based on a Health Promotion Model. Health Journal. Year Six, No. 5. (in Persian).
  33. Tenenhaus, M; Amato, S; & Esposito Vinzi, V. (2004). A global goodness-of-fit index for PLS structural equation modelling. In Proceedings of the XLII SIS scientific meeting.2004, 1. 739-742.
  34. Zamani, Sh, Azadfada, Sh, Droudian, A. (2020). The effect of social network-based marketing on the intention of customers to buy sports brand products with the mediating role of brand image & brand fascination. Journal of Communication Management in Sports Media. doi: 10.30473 / jsm.2020.52745.1409. (in Persian).
  35. Zarei, A, Mohammadi, S. (1399). The effect of social media marketing on brand equity & the response of Persepolis fans. Journal of Communication Management in Sports Media, 7 (4), 25-35. (in Persian).
  36. Williams, R, Levine, K, Kalilani, L, et al.(2009). Menopause-Specific questionnaire assessment in US population-based study shows negative impact on health-related quality of life. Maturitas; 62:153-9.
مدیریت ارتباطات در رسانه های ورزشی
دوره 9، شماره 4 - شماره پیاپی 36
تیر 1401
صفحه 41-56
فایل ها
سابقه مقاله
  • تاریخ دریافت: 19 آذر 1399
  • تاریخ بازنگری: 24 بهمن 1399
  • تاریخ پذیرش: 10 فروردین 1400
هم رسانی
ارجاع به این مقاله
آمار